Ada and I re-discovered' this old Smarties ad in a 1951 copy of Woman's Day magazine today. We were cutting it up to make some paper bunting for a coming birthday when Ada spied the delightful ad for 'lovely lollies' as the young miss called it. I say 're-discovered' because I had glimpsed it a year ago while undertaking the exact same activity and then completely forgot about it. I love coming across full page ads in vintage magazines.It's lovely to look at products from a time when a less cynical philosophy to advertising was used and when pen and ink ruled to the page. I know Madmen probably makes my comment about mid century advertising being 'less cynical' seem ridiculous but compared to the way mass advertising works now, they were amateurs and this stuff is therefore lovely and even mildly innocent.
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